Approach | agit8or-media

What services do we offer?

As a group of fractional CMO's we can offer advice, consultancy and practical implementation on all areas of marketing. From branding, product development, TV/Radio, PR/Social through to the behind the scence vitals of Customer Care, Research, CRM and Business Intelligence. With a wide range of experts working with us, we know someone who will have years of experience and be able to help you.

As a rule we believe that Brand Strategy should come first, that you should be able to answer the question "Why does our brand do this?" - once you that in place there are four main areas where we have expertise and we can focus our work.

Acquisition

The key to fast growth is acquisition of new customers, the key is ensuring you acquire the right customers. Through an understanding of your business, customers, LTV's we can size the appropriate market and develop acquisition strategies to fuel your grwoth.

We can develop and implement an acquistion strategy based upon knowledge of your business, customers and objectives.

Engagement

Once a customer is gained it is vital that they become engaged, this how the maxium LTV can be gained. Whether this is through development of social, content strategies or development of a bespoke CRM program, engaging your customers is key for continual growth.

We can identify your customers requirements and develop with you an Engagement Strategy that will turn them from one hit wonders into brand ambassadors.

Performance

Once the customers are acuqired you need them to perform - espcially in the digital world it is Performance which is key. Ensuring that every landing page, every step of the user journey is optimised to lower the CPL/CPA. This allows for healthy GM levels, but also releases budget to fuel further growth.

We can develop an optimisation plan through an understanding of your customer journey and through continual testing.

Retention

Every customer will eventually leave you - but are you doing everything in your power to persuade them to stay, or get them to come back? Winning back customers is one of the quickest ways to increase your Gross Margin, and vital for fast growing companies as it shows the strength of the product and releases money to allow for further growth.